Think about your view of the world. Explore it, change it, improve it!
Make 2015 your best year yet.

The Mission

Isaac Newton once said: “If I have seen further than others, it is by standing upon the shoulders of giants.” We are paying tribute to the giants of photography; starting with Ansel Adams.

Ansel Adams

Ansel Easton Adams (1902 - 1984) was a visionary figure in the world of nature photography and wilderness preservation. His signature black and white photographs inspire a love of the beauty of nature and a strong conservation ethic.

Adams once said "A good photograph is knowing where to stand." Here he is, standing in the right place:

During his life he was criticized for photographing rocks while the world was falling apart. Adams responded by suggesting that "the understanding of the world of nature will help in holding the world of man together."

The Challenge

The Ansel Adams challenge was quite simple and open for two weeks, starting on January 28th 2015:

  1. Create black and white nature photographs in the style of Ansel Adams.
  2. Post them on Instagram along with #LumuAnselContest or send them to us by email.

We are now showcasing the most impressive entries and rewarding the very best. To select a winner was tough and we are grateful to Peter Essick for doing a wonderful job as judge.

Thank you to everyone who made a submission, your work is incredible and in many ways you are all winners.


As Peter Essick put it in explanation: “What I liked about the image is it shows a connection of people to nature in a unique way. One can almost feel the sand, wind, and sense the feeling of excitement of the two women running on the beach. There also is a visual connection with each figure having their left leg bent back in a similar fashion.”

Check Kevin and his work at his Instagram profile.


Another 27 photographs made it to the shortlist. These photographers are (in alphabetical order): Abhiruk Lahiri, Akram Mellice, @avartco, @bnibblet, @brianfick,, Francis A. Willey, @gracepisula, @hugodg, Jake Sherman, @jddavis.zenfolio, John Shingleton, @josephmagnelli, @kevocreative, @kobypoulton, Manuel Pompeia, Marylin Rey, Paul Schofield, @rudigunawanphotography, @sglassphoto, @shanecrobinson, @unozar and Viktoria Bibadibabadibum.

You can see all of the submitted works by searching #LumuAnselContest in the Instagram app or heading over to the Lumu flickr gallery.

The Reward

In 2001 The Museum Of Modern Art in New York in association with publishers Little, Brown and Company and The San Francisco Museum of Art produced one of the finest photo books of the last decade-Ansel Adams At 100. See the preview of the book.

The Grand Jury

Peter Essick has been a frequent contributor to National Geographic magazine for 25 years. He is a World Press Photo Award winner and his photographs have featured in Time Magazine’s Great Images of the 20th Century and in the 100 Best Photographs of National Geographic.
Read more about Peter’s work and aims in the Lumu blog post.

As he said: “Ansel Adams was my biggest inspiration starting out. I learned much of what I still know from him.“

“You have to bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” - Ansel Adams